What Is Marketing?

Marketing is a very broad field of activities which involves a wide range of activities designed to promote awareness of products and services to the target market. Marketing also refers to the strategic process by which an organization undertakes to build long-term relationships with its target market, engage its target customer base, create value for its clients so as to get more return on investment in the form of sales, and establish long-term viability for the enterprise. It is not an easy task and marketing is said to be one of the most difficult tasks in the world. Marketing is a form of communication between two or more parties, as defined by marketing principles.

Today marketing has become one of the most essential elements of business as it helps the consumer and seller to identify and meet each other’s demands. It is a tool to enhance productivity, whereas buyers use it to search for and purchase goods and services. In other words, marketing involves creating awareness of a product or service so that it becomes the object of desire of the consumers. The marketing concepts include advertising, research, promotions, sales and other forms of mass media as well as other non-traditional methods of communication. There are various marketing strategies, some of them are very successful while others are not.

Marketing concepts help you identify potential customers and thus enable you to sell your products and earn huge profits. Some of the marketing activities include using traditional marketing tools like the newspaper, television, and other mass media as well as newer technologies such as the internet, SMS, and video clips. One of the popular techniques of marketing activities includes the use of celebrity advertisements where celebrities are featured in the commercials. These celebrity advertisements are used as a means of selling products and services by people who do not have the financial means to advertise through other media.