How to Choose a Sportsbook

A sportsbook accepts bets on the outcome of a sporting event. It is essential to balance the stakes and liability for each outcome. This can be done through betting odds compilation and a system of layoff accounts. It is also important to implement effective recordkeeping and secure the data against cybercrime.

A successful sportsbook must offer a variety of markets for different types of sports. It is common for a sportsbook to display more than 200 markets for matches in the English Premier League. These include low-risk bets such as match winners after 90 minutes, as well as handicaps and totals. More speculative bets such as first, last and anytime scores are also available.

The US Supreme Court’s 2018 ruling allowed sports betting to become legal in most states. As a result, many sports fans now open multiple online betting accounts and shop around for the best prices. This has boosted the profitability of sportsbooks.

To attract customers, a sportsbook must make it easy to find the markets they are looking for. A search box and prominent links on the homepage help users navigate quickly to the events and markets they are interested in. The list of available markets must include the most popular football and basketball leagues, along with more obscure competitions such as the ATP and WTA tours, Challenger tournaments and ITF events. It is also vital to use a provider that offers geo-location verification to ensure that bettors are not located in restricted states.